Tips Tricks & Best Practices for Digital Success

Business Owner Marketing

Marketing Problems, Marketing Ideas, and a Marketing Plan

Common Marketing Problems- and How to Fix Them

It is common to wonder if you’re doing marketing right, especially if you aren’t bringing in the results you hoped for. The good news is that most of the challenges you’re facing are more common than you think. Whether it’s confusion, inconsistency, or simply not knowing where to start, these problems are fixable. Below are real marketing problems that business owners commonly face, along with practical fixes.

Problem: “I don’t know what I am doing with Marketing.”

Fix: This is what frameworks and courses are for. It’s time to get help and stop guessing

Problem: “I don’t know the language to use with my audience.”

Fix: Think about what problems your business solves and relay it to your customer, here’s even a formula to use for yourself- I help [Who] with [What], so they can get [Result] 

Problem: “I can’t compete with bigger businesses.”

Fix: Don’t compare your business to large companies. Instead, focus on connections and remember that big brands have large budgets; you have authenticity and a story.

Problem: “I don’t have time to market consistently.”

Fix: Take one hour a week and create 2-3 well-made posts and schedule a time to post them.

Problem: “No one seems to know my business exists.”

Fix: Start with word-of-mouth triggers and tell friends, family, and local contacts about your business, then set up a Google Business Profile to collect local reviews and offer a small incentive for referrals.

It is important to remember that marketing is about those small, intentional steps. Understanding your audience, sharing your story, and staying consistent will have a big impact on your business over time. Stop guessing and start growing, My Digital MOJO is here to guide your marketing journey.

Marketing Ideas For New Business Owners

When you are just getting your business up and running, marketing can feel like another difficult task. There is a large variety of tools, platforms, and strategies out there, making it overwhelming. The truth is, you don’t need to think about doing everything or having your business everywhere. You just need to focus on a few things and do those few things well and consistently. Below are a few ideas that are simple, doable, and tend to work for small businesses. Take these ideas to help your business grow by building awareness, gaining trust, and starting to turn interest into income.

1. Run a Limited-Time Offer for New Customers:

Everyone loves a good deal. Having a time limit involved with a deal makes the offer even more irresistible. Whether it be a small discount, a bonus service, or a free item, the key is to create urgency and to make your customer feel special. Don’t forget to promote your offer and give your customer a reason to try your business now rather than “next time.”

2. Start an Email List

One of the most valuable tools for a small business to build early on is its email list. An email list is something your business owns. Use it to turn people into loyal customers, just get a few subscribers to start. Then, share updates, tips, promotions, stories, or anything helpful to your audience. Remember to send an email consistently to keep your business on top of your subscribers’ minds.

3. Share Your Story

A business’s story is one of the most powerful tools you can have. People don’t just want to buy products or services, they want to buy something they know about. Customers want to know who you are, why you started your business, or what matters to you. They want to trust the product or service. Sharing your story will build that trust and connection your audience needs. If the customer sees themself in your journey, they are more likely to choose your business to fulfill their need or want.

4. Join Facebook Groups

There is an online community for just about everything, and your ideal customer is hanging out in one of those groups. Groups are where you can meet new people, answer questions, and a place to introduce your business as helpful. If you show up consistently and provide value to these groups, you can build relationships that’ll lead to referrals and customers, without spending any money.

5. Collect and Use Testimonials

Testimonials are the best way to get social proof. If someone sees that another person had a good experience with your business, they’re more likely to try you out. Prove that you can deliver results. Actions speak louder than words; show that you deliver results by showcasing testimonials on your website, social media, and emails. Over time, this will build credibility, boost confidence, and prove that you can deliver results. Collect testimonials by sending customers a questionnaire or survey that guides them to share their experience with your business.

As a business owner taking on marketing, it’s important to remember that you don’t need to do it all, especially not all at once. Marketing a business is about showing up with intentions. Show up consistently, tell your story, and offer real value to your customers.

Tip: You don’t have to do it all; you just have to do what you do consistently

The Marketing Plan: Keep It Simple

A Marketing Plan is an essential part of marketing a business. A marketing plan helps you lay out your target market and why they should choose your product/service, helps you decide on messaging and channels that your business will use to reach that target customer, helps you set goals and budget, and helps you keep track of marketing success. In your marketing plan, you want to first define your ideal customer. This means outlining their age, gender, demographics, and what their needs are. Then think about the messaging you want them to remember. Be sure to focus on the value your business provides. Lastly, think about the actions you want the customer to take. The call to action should be consistent and simple, think “buy now,” “sign up here,” or “learn more.”

Your marketing plan should highlight these key things:

Marketing Goals

Outline your marketing goals by writing down a goal that is measurable and achievable. This allows you to clearly define what you want your marketing efforts to achieve. Be sure to ensure this goal aligns with your overall business objectives, and remember to determine a measurement to ensure you can tell if the goal was reached.

Target Audience

Identify who you are marketing to. Understanding your audience makes it easier to create effective messaging. Knowing your target audience means knowing their demographics(age, location, and income), psychographics(values, interests, and lifestyle), and their pain points and buying behavior.

Core Message

Be ready to communicate with your audience. Clarify what makes your business unique. Explain why someone should choose you. This is how you communicate with your audience. Share the problems you solve and help people understand why they should trust you to buy from your business.

Your Marketing Plan should also have plans for your marketing channels and platforms, content plans, an outline of budgets and resources, strategies for lead captures and conversions, and the system that you’ll use to track and measure your marketing efforts. A solid Marketing Plan will act as a roadmap to attracting and converting customers. This plan is important for a business just starting or one that’s looking to improve.

Just Start Where You Are

Marketing doesn’t have to be complicated; just begin with clarity, take small, intentional steps, and stay consistent. Keep in mind that every step forward is progress. You are here building a business, and you’re bringing a wealth of experience into your business. Marketing feels unfamiliar now, but as you learn to use your story, values, and build relationships with your customers, marketing becomes your biggest strength.

At My Digital MOJO, we simplify marketing for business owners like yourself. Don’t figure it out alone; get guidance. We want to help guide you through your marketing journey so you can grow your business confidently and clearly. Get closer to your customer by taking the next step, the rest will come sooner than you know.

You’ll get a free Marketing Plan Template when you sign up for the MOJO Marketing Course.